The LinkedIn professional networking platform has over 58 million users in the U.S as of 2020, according to data from Statista released this month, with over 12% of users visiting the site daily and over 54% active on the site.
Considering these numbers, the Office for Institutional Equity and Diversity has added LinkedIn as another avenue for providing information to the community. Find us by searching for “NC State Office for Institutional Equity and Diversity” on the platform.
One advantage of LinkedIn is that it focuses on professional use, so anyone who has qualms about intermixing personal and professional social media usage will not have that concern on LinkedIn, since content stays primarily within the professional realm.
OIED adds LinkedIn to its presences on Twitter, Instagram and Facebook, attracting different audiences among the disparate platforms. According to the Pew Research Center’s Social Media Fact Sheet, Facebook is still the most popular of the three platforms, followed by Instagram and then Twitter; however, among adults ages 18-29, Instagram comes very close. For college-aged individuals, Instagram is the most popular social media platform by a large margin, according to Inside Higher Ed.
For college-aged individuals, Instagram is the most popular social media platform by a large margin.
In a New York Times article in 2019 titled, “Why Aren’t We Talking About LinkedIn?” author John Herman pointed out that LinkedIn offers a relatively controversy-free zone where professionals can network and share work-related information.
We look forward to connecting with you on LinkedIn and invite you to follow us.